Saturday, January 3, 2009

Jasmine Di Milo










Extract taken from the Independent


Daddy's girl: Mohamed al-Fayed's daughter Jasmine is gaining a reputation as a hot young designer.

It's a momentary insight into the power of a family name – in this case, one that is fraught with colourful associations. It is not difficult to imagine why Jasmine al-Fayed, eldest daughter of Harrods' controversial owner Mohamed, might have wanted to ditch hers when christening her womenswear label.

Her now-signature sculptural cocktail dresses and fluid evening gowns are gracing red carpets around the world with increasing regularity, courtesy of A-listers such as Thandie Newton, Sienna Miller and Anne Hathaway. Stocked in more than 44 countries, the label is proving a hit with a young, international crowd who want – and can afford – high-end fashion that is glamorous but youthful and fun. Heck, even a few journalists are saying they like it.

Sitting in her studio, in the shadow of London's most famous department store, Jasmine al-Fayed is not the Knightsbridge princess one might expect. There are the tattoos, for one thing. Waif-like in her standard day ' uniform of low-key skinny jeans and a grey T-shirt, one slender forearm reveals a large tiger's head crowned with the words "GOD IS LOVE". On the other is a pair of wings. (What did her dad make of those? "Oh, he just did this little Muttley laugh. A wry smile," she chuckles. "He knew if he'd verbally indulged me I'd have had a whole sleeve done.") With her Aviators perched in her glossy hair and feline black eyeliner, her look is west London rock chick. Polished, with an edge.

http://www.independent.co.uk

www.jasminedimilo.com

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